Code Sport Studio provides bespoke, innovative sports technology solutions for athletes and sports organizations. Our team of ex-pros, coaches, and engineers combines real-world sports knowledge with code to help athletes achieve peak performance and sports administrators streamline administration and engage fans. We use technology to elevate sports and inspire achievement at every level.
The sports industry in India has grown tremendously over the last decade, driven by the launch of various sports leagues across Cricket, Football, Basketball, Badminton and more. While these leagues have helped increase the popularity of sports other than cricket and gained significant fan following, most are still struggling to achieve profitability. Sports tech can be a game changer to enable these leagues to become commercially viable and scale new heights.
Sports tech refers to the use of new age digital technologies such as Analytics, Virtual Reality, and IoT in the sports industry. Some examples are sensor-based player performance tracking, automated video capture and highlights creation, VR-based fan engagement, and data-driven sponsorship management.
Implementing sports tech solutions can help the sports leagues in four key ways:
In summary, integrating sports tech solutions across fan experience, player performance, venue operations, and sponsorships can transform the sports leagues in India. While some initial investment is required, the long-term financial and operational benefits far outweigh the costs.
The future of sports is digital, and India's sports leagues need to adopt new technologies if they aim to build a sustainable and profitable sports business. Sports tech may be the driving factor that spurs wider interest and participation in non-cricket sports across the country.
